Google Bringing Back Crypto Ads in US and Japan


Google has announced that regulated cryptocurrency exchanges will be allowed to advertise on its platforms in the United States and Japan starting in October. This removes some of the restrictions the company placed on crypto ads in June.

Some Crypto Ads Will Be Allowed

Google has posted a notice on its website regarding changes in its cryptocurrency ads policy, stating:

The Google ads policy on financial products and services will be updated in October 2018 to allow regulated cryptocurrency exchanges to advertise in the United States and Japan…Advertisers will need to be certified with Google for the specific country in which their ads will serve.

The company considers “financial products and services to be those related to the management or investment of money and cryptocurrencies, including personalized advice.”

Google Bringing Back Crypto Ads in US and Japan

Google explained that “Advertisers will be able to apply for certification once the policy launches in October,” noting that “This policy will apply globally to all accounts that advertise these financial products.”

In May, Google announced restrictions on ads relating to “Cryptocurrencies and related content (including but not limited to initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice).” This policy went into effect in June. According to Cnbc, Google’s parent company, Alphabet Inc., gets roughly 86 percent of its total revenue from advertising. The firm earned more than $54 billion in ad revenue in the first half of this year.

Google’s Current Crypto Ads Policy

Google Bringing Back Crypto Ads in US and Japan

Google’s Advertising Policies section explains that some financial products are restricted “Due to the inherent complexities and risks involved” in their trading. The company noted that the information will be updated once the new policy goes into effect.

Currently, restricted products include “Ads for cryptocurrencies and related content” and “Ad destinations that aggregate or compare issuers of cryptocurrencies or related products.” For example, “Ads for initial coin offerings, ads promoting the purchase or sale of cryptocurrency, cryptocurrency wallets, cryptocurrency trading advice” are prohibited, the firm wrote. Furthermore, ads about “Cryptocurrency trading signals or investment advice; aggregators or affiliate sites containing related content or broker reviews” are also prohibited.

Other Platforms’ Crypto Ads Policies

Google Bringing Back Crypto Ads in US and Japan

Some other major platforms have similar policies regarding cryptocurrency advertising. After banning them in January, Facebook started allowing some types of crypto ads in June.

Twitter’s ads policy page currently lists “Cryptocurrency ICOs” and “Cryptocurrency token sales” under “financial services and related content” that Twitter permits the promotion of “with restrictions.”

Microsoft’s policy page for Bing ads currently states that advertising for “Cryptocurrencies and cryptocurrency related products including, but not limited to initial coin offerings, cryptocurrency exchanges, and cryptocurrency wallets” are not permitted.

What do you think of Google bringing back some crypto ads? Let us know in the comments section below.


This is some good news about crypto in this bear market. Hopefully all these small positive news will bring some positivity in the market.


This is good news but I want google lift crypto advertisement ban worldwide
I hope this will do google


Ohhh what a great important news is!! Google great successful social media which ads in Japan which creates a positive impact on bitcoin /crypto development in dumping period.


finally, good news cryptocurrency. Crypto market development will be better, only legal rules that can develop crypto so investors do not hesitate to invest.


Who will hesitate to invest in crypto currency now when market is very low and all crypto’s prices are also very low
Many good news coming from many parts of the world
So its time to invest Crypto will shine surely


Social media like Google, Facebook,twitter, Instagram linkdeln, etc may help crypto due to spreading crypto ads, news worldwide so that people easily find their news via social media. Google brings back crypto ads in japan and uk may develop the crypto and blockchain.


Those newbies who got in ghe market earlier when the market was at top and they lost their money. They’ll hesitate for sure and that’s why its important to have at least basic knowledge of crypto.


This need deep knowledge if one want to earn like an good investors only basic knowledge is not sufficient so this need good and deep knowledge